宗旨 Purpose：
为捐赠人提供独立、透明、便捷的捐赠、投资、捐助服务，引领公益慈善大众化。
The purpose of the Charity is to provide donors with independent, transparent, and convenient services related to contribution, investment, grant-making of charitable assets, and to lead the efforts to popularize philanthropy in the society.
战略目标 Strategic Goals：
慈善改变人心，捐赠影响世界。
Change the hearts of the nation, impact the world.
百年慈善，永续传承。
Enduring Philanthropy, Unfading Legacy.
智慧捐赠成就丰富人生。
Wise giving, Meaningful life.
